Does this look confusing? |
In the world of dynamic and challenging consumer market space it is not enough to have just perfect product or service. Customer expects extra benefits or appreciations to remain Loyal. Traditional systems of Loyalty Cards and Points fails to meet the expectation. With the advancement of technology Customer is becoming smart and so as the Product/Service offerings. But somehow the age old Legacy Loyalty Programs still persists.
There is enormous number of changes and innovations in the space of Products or Services offerings. The same way Consumer appreciation mode need to be changed. New trends are aligned towards "Instant Rewards" rather than age old Pointing systems.
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