Channel Loyalty Program is the key to business success

Who are Channel Partners?

Channel Partners are the eco-system which help Product brands to Source, Distribute, Market, Influence and Sale. This eco-system includes Dealers, Retailers, Influencers and various other Trade Partners. For example, Paint company sale their products through Retailers and Painters.

Success for any brands depend on how well they engage, gratify and educate their Channel Partners. In simple word, Channel Partners drive the Sale!

How does Traditional Channel Program Work?

Traditionally Brands used to organize meet-up events and distribute physical gifts to gratify their Channel Partners. This is manual process, man power intensive and after all the hard work, engagement efficiency is doubtful.

Tracking members and their performance, Gift distribution, Repeat Communication (Engagement) are few challenges with Traditional manual programs. 

This further disconnects Brands from their Channel and thus result Negative Growth and Sale.

What is New-age Channel Loyalty Program?

With the advancement of technology, current Channel Loyalty Programs leverage new generation technologies (like Cloud, SaaS, Mobile, Digital Gifts, Data visualizations, Analytics, Digital communication, Campaigns and so on) to seamlessly build Channel eco-system and provide continuous gratification and engagement.

End result of these Channel Loyalty system is very impressive. Few key advantages-

1. Connect Channel Partners through Digital Platform

2. Track and Measure performance across multiple Geo-graphy, Product demands and Partners

3. Continuous and Repeated engagement to increase Brand awareness and stickiness

4. Distribute digital gifts for instant gratification (like E-Vouchers, Bank Transfer, UPI Payouts and so on)

Why this is so important for Brands to have Channel Loyalty Program?

In today's competitive market, building a successful Channel Loyalty program helps Brands to beat their competitors and align Channel Partners towards Products and Benefits.

This gives Brands an unified platform to connect and engage Channel Partners which further help to increase overall Sale performance.

Here in Slingloft (SaaS based Loyalty Platform), we are providing Next-gen Channel Loyalty solution with unique features, better engagement and ROI.

Are you still exploring options to implement Channel Loyalty or Trying to enhance existing Program? Feel free to Contact us.